Veteran Nollywood actor, Chief Pete Edochie, has been announced the brand ambassador for Rowe Engine Oil.
The unveiling was held on Friday, in Enugu.
Okechukwu Benjamin Tonio, MD, 9th Integrated Energy Solutions Ltd said the choice of Pete Edochie was based on his impeccable character which resonates with the brand essence of Rowe Oil.
He said the deal was a multi million Naira deal for two years, adding that, it was renewable after the expiration.
He explained that 9th integrated Energy Solutions Limited is a German company that brought Rowe oil into Africa and owned the franchise for the whole of Africa.
“We are here today to officially unveil Chief Pete Edochie, as the brand ambassador of Rowe oil Nigeria and we are glad that he accepted the offer.
“Our product is a German premium oil that comes with a seal which makes it difficult to be adulterated in the market.
“We have different categories of the oil that will improve Nigerian cars, their engine efficiency and saves fuel for them. He added that they sell the oil based on specification of cars,” Benjamin said.
Also speaking at the ceremony, Monday Diamond Ani, Public Relations Officer
Rowe Oil Nig, said that the choice of Chief Pete Edochie, was due to his reputation and exemplary character which appeals to all categories of persons.
He said the company identified the need to strategically position its corporate image, global acceptance, with the face of a distinguished film personality of international repute.
The highpoint of the event was the unveiling of Chief Pete Edochie as the brand ambassador for Rowe Oil.
Speaking after the unveiling, the Nollywood actor and producer, Chief Pete Edochie, expressed gratitude to Rowe Oil for finding him worthy to be the company’s ambassador.
He said: “I’m glad to be here and be made the brand Ambassador. Rowe Oil is unquie. It is not the kind of oil you buy, it prolongs the life of your vehicle, and cleans the engine of your motor.
He said Nigeria had come of age to be introduced into things that was modern and scientific, hence, there was need for them to patronise the oil due its quality and effectiveness.
_For more inquiries contact Humphrey Onyima, the Marketing Consultant / Distributor ROWE Motor Oil in Nigeria, @ 07063421506.