Contrary to the impression that most Nigerians have, marketing and sales are two different things and most people we refer to as marketers are actually sales men and women.
Sales and marketing have distinct roles in business. Sales is about closing deals and generating revenue through direct interaction with customers. Conversely, marketing takes a broader approach, creating awareness, building relationships, and driving long-term sales growth.
Effectively speaking, while sales and marketing are not the same thing, they are complimentary as the goal of marketing is to increase sales revenue.
