How marketing should be in a volatile, uncertain, complex environment – Wulff-Caesar

    Marketing Ace, Chris Wulff-Caesar, has called on Nigerian marketers to rise and steer their businesses out of the current storm triggered by the COVID-19 pandemic. He made the call during a Chief Marketing Officers tiered webinar, organised by Advertisers Association of Nigeria (ADVAN) with the theme: “Marketing in a VUCA Environment”. According to Wulff-Caesar, Nigeria…

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